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Archive for the 'Strange' Category

4/25/2005

Aokubi Daikon

Aokubi Daikon - Click for bigger image

Japan is famous for its cute/strange characters which have been developped mainly for the purpose of merchandising. Probably the most famous of these characters would be Hello Kitty. There are many other little branded characters you can spend your money on, and the most recent ones are the Aokubi Daikon series.

So why am I talking about gadgets in the Food section? Because a these particular characters are daikons, and in case you don’t know it yet, a daikon is Japanese giant white radish (sometimes called daikon radish). It has the shape of a giant carrot, approximately 8 to 14 inches (200 to 350 mm) long and 2 to 4 inches (50 to 100 mm) in diameter.

Aokubi Daikon - Click for bigger image

The Aokubi Daikon (I couldn’t figure out if it was the name of one main character or just the name of the series) come in various shapes and forms of course, from giant plush toys to pens, to stickers, to traditional bento lunchboxes.
Aokubi Daikon - Click for bigger image

Aokubi Daikon - Click for bigger image

Aokubi Daikon - Click for bigger image

They also made little angry purses. The message is too deep for me to understand it fully, but you gotta admit they look original.

Aokubi Daikon - Click for bigger image

Aokubi Daikon - Click for bigger image

These daikons have human features, with the facial expression of a daikon of course. You can find them pretty much everywhere these days. In Tokyo, at least.

Aokubi Daikon - Click for bigger image

Aokubi Daikon were created by Takara, the famous toy company, and Kiddy Land, the (also famous) Harajuku toy store. And of course they have an official website. There, you will find a flash animated cartoon which I urge you to go and watch. It shows a daikon’s everyday life, including relaxing in hot springs and watching mount Fuji, or going (to bed?) in the middle compartment of a fridge… In case you’re interested to see the whole lineup of merchandising associated to this series, there is of course a section for this as well. Which one is your favorite?

Posted by Yves in Gadgets, Strange | 6 Comments »

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4/21/2005

Pocari Sweat for your summer

Pocari Sweat for your summer - Click for bigger image

In Japan it is all about seasons. Summer comes and you get the ads for ice cream popping up. That’s quite normal. But drinks are also very seasonal, colors, smells etc. Pocari Sweat is usually drank when it’s hot outside and you sweat. Hence the name.

Talking of the name, a lot of people wonder about Japanese brands naming, and as you can imagine, Pocari Sweat is no exception. One theory is that Pocari is very close to the Japanese word “pokkari”, which has the meaning of “clouds floating in the sky.” The logo of Pocari Sweat is white letters on solid blue background, and the drink comes in summer when the sky is bright blue. Cheap and efficient marketing applied to the first word. And it works: look at the huge ad on Shibuya Station these days. It is bright, and blue, and the sky behind the girl is the same hue as the big brand label next to it. It is even more sky-like than the actual grey sky behind it. The message? Drink Pocari Sweat and it’s summer. Or the opposite…

Now, the second word: “Sweat”. That’s a bit trickier obviously. Pocari Sweat is usually drank in hot summer, or after sport, when you sweat. But according to a spokesperson at Otsuka Pharmaceutical Co. Ltd., the same company who does CalorieMate:

‘Pocari’ sounds relaxing, easeful, light to Japanese people. It dosen’t have any English meaning. ‘Sweat’ has the meaning of diligence and effort in Japanese.

This would imply that you don’t DRINK sweat, but rather you earned your drink WITH your sweat. Cultural difference I guess. To me, it sounds like something they tried to get meanings attached to afterwards. But it works nonetheless. Well, anyway, most people call it “Pocari” and drop the “Sweat”.

Official English-language homepage here.

Posted by Yves in Drinks, Strange | 5 Comments »

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4/19/2005

Did you know about boneless fish?

Did you know about boneless fish?
No, I don’t mean “Sushi”…
The Boneless Fish (骨なし魚) is a fish-based frozen food invented by Dairei Corporation (大冷株式会社) of Japan in 1998. It is essentially a fish that has been scaled, gutted and deboned by a skilled worker before being reassembled to look like a dressed fish (gutted and with its head and fins removed). The fish is then flash frozen and packaged. It remains uncooked.

It is possible to use this process to manufacture a boneless fish with its head and fins intact. However, this is not very practical.

Purpose

The Boneless Fish was initially intended to feed three groups: the elderly, hospital patients, and schoolchildren. It differs from an ordinary frozen fish fillet, as the Boneless Fish looks just like a dressed fish. It is also cooked in the same manner as an ordinary fish.

Dairei began to market it to families in 2002. Aside from being easy to prepare, cooking boneless fish at home generates very little kitchen waste.

Production

The production of the Boneless Fish is labor intensive. Dairei set up HACCP-certified factories in Thailand, China and Vietnam. The workers cut open the fish and use a pair of tweezers to remove the bones. The end product is then examined to make sure that it is free of bones and then “glued” together using a food-grade enzyme produced by Ajinomoto.

This binding agent is a transglutaminase (product name: Activa TG-B) which is separated from a culture of Streptoverticillium mobaraense. It works by binding the collagen in the fish tissue. At temperatures under 5°C, it may take several hours for the enzyme to do its job properly.

Controversy

While serving boneless fish to hospital patients is not controversial, as it keeps the ill and weak from avoiding food, the inclusion of deboned fish in schoolchildren’s meals makes some proponents of table manners unhappy. Eating a whole fish properly using chopsticks is an important element of etiquette in East Asia. Letting children eat boneless fish seems to be anti-educational because it deprives children of the chance to learn to enjoy slow food.

From another point of view, it has been observed that the younger generations of Japan are already spoiled by fast foods. Fish consumption has declined and schoolchildren are allegedly throwing their fish into trash cans. Making fish boneless may be a way to bring people back to traditional Japanese cookery. The popularity of sushi is proof that children still eat fish.

As a country with a long tradition of eating fish, there exist techniques to make fish practically boneless; sushi is the most obvious example. A traditional method to make fish with countless fine bones (such as pike eel, Muraenesox cinereus) edible is to make 1 mm cross cuts on the fish meat while leaving the skin intact. It is an art developed in Kyoto, Japan’s de facto cultural capital. Only a well-trained Kansai chef with a special eel-cutting knife (hamo kiri bojo; 鱧きり包丁) can perform such exacting kitchen knife work[1] (http://homepage3.nifty.com/ajiyoshi/hamo1.htm). Therefore making fish boneless per se is not historically a bad idea.

Similar products

The success of Boneless Fish inspired another technology-intensive product, “Fish with Delicious Bones” (骨までおいしい魚; honemade oishii sakana), on sale since 2004. The fish, in the form of a butterfly fillet, is prepared by a patent pending process that uses heat and pressure to tenderize fish bones. It is said the entire fish, including the head and fins, becomes completely edible, much like what happens to canned sardines. It is a joint invention of Maruha Corporation (株式会社マルハ) and Miyajima Soysauce Corporation (宮島醤油株式会社).

Another, chimeral, product is the “Cold Set Bound Fish Kebabs” made from alternating layers of salmon and cod which are “glued” together by transglutaminase.

External links

Via Wikipedia

Posted by Yves in Fish, Strange | No Comments »

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