Nescafe Shake iced coffee
Yet another iced coffee on the market for this summer. Nescafe introduces their “Shake” version of the little refreshing Java… First impression is very good, because the bottle is in glasse, it is fat, curvy, and totally shrinkwrapped. In other words, the complete opposite from what you usually see, especially in the canned coffee section. Because it is in glass, the bottle is also heavier, which usually is a good trick to make the consumer feel like it is a better quality product. But if you have read this column before, you know I just can’t resist a new food item when I see one in the convenience store, especially a new drink, let alone iced coffee.
Well, it’s not bad, but I don’t like it. To be honest, I’m glad I tried, but I don’t think I’ll buy it again. The shake thing is really cool. The milky coffee inside gets all frothy and pretty think, and when drunk very cold, the thinkness makes it very enjoyable — think melted ice cream. But the taste of the coffee (or is it the sweetener?) are not really satisfactory. I mean, it feels like home made but tastes like industrial. I wish I was in the tasting panel for this one, because that would have made a killing if the coffee taste was higher quality… Plus, again, it’s a glass bottle!
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